Sales promotions are a set of marketing initiatives aimed to bring an increase in the trial, usage, or sales of a product or service. Sales promotion have been proven to increase sales manifolds. The customer is delighted to receive something extra for free. It is however, essential to choose a product that has playability and/or collectability. Also the perceived value needs to be high. These promotions can be targeted towards consumer to drive sales or towards traders who could sell the free gift at the outlet to generate extra revenue. He also ensures that prime shelf space is given to the product to drive sales.