Many businesses are unaware of the benefits that a good character licensing partnership can bring to their businesses. The biggest benefit is a higher sales volume, as the right character can boost the aesthetics of your product and significantly drive sales. Character licensing is also a great tactic for getting brand recognition for your product or service without the big advertising expenses. Characters are successfully used to increase the profile of products and services in a highly competitive market. They draw attention through instant recognition, increase product acceptance and enhance the perceived value or a product or service. That’s why many companies consistently license characters year after year.